As a busy lawyer, you may not realize that a website is important for your firm. Fortunately, the right marketing strategy can alleviate some of the work that you do. For instance, a website can allow you to avoid making inefficient phone calls and create a client portal, which can reduce the number of phone calls you make and the workload on your staff. Additionally, a website can help recruit new staff members because it can help you find the best talent in your field.
Knowledge and judgment
Content marketing can help your law firm’s credibility. Having well-written content online can showcase your legal expertise and thereby attract new clients. Many people do not want to take risks with their legal services, so regularly publishing content on the topic will help convince readers of your knowledge and judgment. If your firm has a blog, it will provide another avenue for potential clients to get in touch with you.
While there are many ways to market a law office, there is no one right way to do it. For example, solo lawyers typically do not have a marketing budget. While 60% of law firms spend money on print and online advertising, only 15% of solo practitioners budget for marketing. And in addition, many solo lawyers do not have a marketing staff. And while most firms have a website, over 80% of solo practitioners do not.